Originally created for a design proposal, this was a great opportunity to explore creative approaches with minimal limitations.
Headquartered in Jacksonville, Florida, Harbor View Investment Banking provides services such as M&A, management consulting, and corporate development. With decades of experience to draw from and a careful attention to the future, Harbor View takes a 360 approach for their clients.
Adjective & Co was brought on to update and refocus Harbor View’s brand, messaging, and more. I presented a brand identity highlighting the company’s strategy of merging experience with insight to inform action through the visual element of multi-directional arrows.