Habijax, one of the largest affiliates of Habitat for Humanity, needed an updated look that matched guidelines at the national level but established their unique chapter regionally. Initial concepts began with establishing the primary end users and simplifying the call-to-actions. Inspired by the main goal of Habijax to “give folks a hand up” to a new home, I incorporated recognizable elements of construction planning into each design.

I had the opportunity to spearhead this project during my tenure as Digital Director at Adjective & Co.